AUGE / What role played brand strategy in the global relaunch of Bahlsen?

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Together with Luca Buonamici, Partner & Strategy Director and Miriam Frescura, Associate Creative Director, both at AUGE, we talked about their approach to revolutionizing the Bahlsen brand, one of the most successful sweet biscuit companies in Europe. They envisioned a glorification of the product, putting the biscuit in the centre of the design and by that breaking most design rules. Tune in to find out why for Luca “talking” is the start of every successful brand strategy.


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