In this 5th episode, I met Veronica del Castillo in Milano during Salone del Mobile. She is the CEO of Carbone Interior Design in Zurich. She led the creative direction of projects like the Ritz Carlton in Miami, the Neues Schloss of the Marriott Autograph Collection and most recently, the AP House in Zurich. She describes her job as creating settings for stories to happen.
For her, stories make the difference; they create a typical red thread and a dialogue that you can interact with.
In this episode, we talked about how she comes up with these stories, where she finds inspiration, and her structured design approach with the magic number three. Tune in to find out more about this charismatic Colombian powerhouse and, of course, her number one tip for good brand strategy.
AP House Zürich
Photo-credits: Martin Guggisberg
Neues Schloss Privat Hotel Zürich
Photocredits: Sandro Brücklmeier
Ritz Carlton Miami Beach
Restaurant Memories - Quellenhof Bad Ragaz
Photocredits: Brechenmacher Baumann Photography