LEICA Camera / What makes LEICA cameras stand out, Andreas Kaufmann?

Featured Image

For the first episode of my podcast series I sat down with Andreas Kaufmann, chairman of the supervisory board of Leica AG, to reflect on his investment in an almost bankrupt company, his views on the importance of distribution and why he thinks that good strategy is essential on the road to a successful brand. 

www.leica-camera.com

Comments

No comments.