POSITIONER / How to deal with brand strategy in the hotel industry, Fabian Messer?

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Fabian Messer is an experienced brand strategist in the hotel industry. He works for the Swiss agency Positioner dealing with ambitious travel and hospitality brands in the market. Fabian, an avid traveler himself, led us through his beginnings before outlining the specific needs and challenges a hotel typically faces in their branding process. 

This podcast has been recorded in the 25hrs hotel in Zurich. Thank you for the location.



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