PRESTAT London / Micaela Illy, what are the challenges of reviving and rebranding a heritage brand?

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In this episode I am talking to Micaela Illy. She is the CEO of heritage chocolate brand Prestat. Micaela is the fourth generation of the iconic Italian coffee company, the company that acquired Prestat in 2019. The London-based Prestat was created by the inventor of the chocolate truffle and celebrates its 120th anniversary this year. In this podcast she discusses her approach to brand strategy, talks through her process step by step and talks about the challenges she faced when refreshing the well-known British brand. To my surprise, Micaela followed intuitively almost every step of the brand strategy process layed out in the ONE.OF.A.KIND MASTERCLASS.


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