Written by: Ulrike Hirtzberger
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PRESTAT London / Micaela Illy, what are the challenges of reviving and rebranding a heritage brand?

In this episode I am talking to Micaela Illy. She is the CEO of heritage chocolate brand Prestat. To my surprise, Micaela followed intuitively almost every step of the brand strategy process layed out …
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January 16, 2023
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POSITIONER / How to deal with brand strategy in the hotel industry, Fabian Messer?

For the second edition of the O.O.A.K.PODCAST I had a very inspiring conversation with Fabian Messer, brand strategy expert doing in hospitality. This episode was recorded in Zurich / Switzerland.
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January 16, 2023
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LEICA Camera / What makes LEICA cameras stand out, Andreas Kaufmann?

For the first episode of my podcast series I sat down with Andreas Kaufmann, chairman of the supervisory board of Leica AG, to reflect on his investment in an almost bankrupt company, his views …
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July 9, 2021