Written by: Ulrike Hirtzberger
In this 4th episode of the O.O.A.K.PODCAST I spoke to Tommaso Vincenzetti, CMO of Italian luxury furniture brand B&B Italia. B&B Italia is a leader in the contemporary furnishing sector, known around the world …
And how this breathes new life into sister-brands Swatch and Omega. Read more...
In this episode I am talking to Micaela Illy. She is the CEO of heritage chocolate brand Prestat. To my surprise, Micaela followed intuitively almost every step of the brand strategy process layed out …
For the second edition of the O.O.A.K.PODCAST I had a very inspiring conversation with Fabian Messer, brand strategy expert doing in hospitality. This episode was recorded in Zurich / Switzerland.
For the first episode of my podcast series I sat down with Andreas Kaufmann, chairman of the supervisory board of Leica AG, to reflect on his investment in an almost bankrupt company, his views …
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